Born in Nigeria, and has lived in Bolivia, Washington D.C., Seattle, Montana, Boston, Martha’s Vineyard, New Haven, New York City, and Willow NY. Majored in Fine Art, but had an advertising career focused on Consumer Insights and Brand Strategy. First business was Mad Dogs & Englishmen, which won creative and strategic awards, with Partner Nick Cohen, followed by Big Picture Strategy, focusing on strategic research for media companies, then a period as Managing Partner of the communications agency KB+P. Opened current company, Open Mind Strategy, LLC, in 2010. Started with qual research and strategic consulting; added quant research in 2013. OMS has become a thought leading company in generational insights, and a leading expert in media research, with clients such as Amazon, ESPN, Food Network, General Mills, Viacom. Graduating from Yale Divinity School with an M.Div. degree in 2017.
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