Lauren Boyer

Bio

Lauren possesses a deep knowledge of strategy and measurement, brand advertising and direct response. She has earned respect from clients for her emphasis on driving business results through her ability to inspire creative thinking and collaboration across large multi-disciplinary interactive teams. Over her career, Lauren has been involved in several entrepreneurial ventures including Underscore Marketing, iAnswers.com, one of the first professional social networks and marketplaces, and a seven year independent consulting practice. Lauren has developed multi-channel media programs, direct mail, websites, eCRM programs, and e-business models for a variety of industries, particularly pharma and OTC. Before Underscore Marketing, Lauren led interactive media and e-marketing efforts for 14 brands across Wyeth including Advil, Centrum, Robitussin, ChapStick and PreparationH. Previous experience includes: interactive marketing and strategy consulting for Pfizer, Wunderman, Ethicon, Consumer Reports, and others; and leadership roles at two boutique agencies. Lauren holds a degree in Specialized Technology from the Art Institute of Philadelphia, has taught e-marketing for the Manhattan Institute of Management, and is a marketing coach for the Institute for Entrepreneurial Leadership.