Leadership and self deception
The Arbinger Institute
Conversation With God. Multi book series
Neale Donald Walsch
The Outsiders
William N. Thorndike
The Psychology of Money
Morgan Housel
On Strategy
Harvard Business Review
Scale
Jeff Hoffman
The Alliance
Reid Hoffman
The Automatic Customer
John Warrillow
The Four Steps to the Epiphany
Steve Blank
The Lean Startup
Eric Ries
Finding the Next Steve Jobs
Nolan Bushnell
Who Not How
Dan Sullivan
Trillion Dollar Coach
Eric Schmidt
I Know What to To, So Why Don’t I Do It?
Nick Hall
The Name of the Rose
Umberto Eco
Buyer Personas
Adele Revella
Antifragile
Nassim Taleb
Mindset
Carol Dweck
Great By Choice
Jim Collins
The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities
Patrick Lencioni
Tiny Habits
BJ Fogg PhD
Pre-Suasion: Channeling Attention for Change
Robert Cialdini PhD
Multipliers
Liz Wiseman
Radical Candor
Kim Scott
The Five Dysfunctions of a Team
Patrick Lencioni
The Splendid and the Vile
Erik Larson
Caste
Isabel Wilkerson
The Color of Law
Richard Rothstein
Art of Happiness
Dalai Lama
No Excuses!
Brian Tracy
Who moved my Cheese
Spencer Johnson
Sacred Hoops
Phil Jackson
The Goal (better on audible)
Eliyahu M. Goldratt
Extreme Ownership
Jocko Willink, Jocko Willink, Leif Babin, Macmillan Audio
Atomic Habits
James Clear
Happiness Advantage
Shawn Achor
The Power of Ambition
Jim Rohn
Man's Search for Meaning
Viktor E. Frankl
7 Habits of Highly Successful People
Stephen R. Covey
5 Love Languages
Gary Chapman
The Seven Principles For Making Marriage Work
John Gottman PhD
Mistborn
Brandon Sanderson
No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity
Dan S. Kennedy
Not Fade Away: A Short Life Well Lived
Laurence Shames
E-Myth Revisited
Michael E. Gerber
Purple Cow
Seth Godin
Tipping Point
Malcolm Gladwell
Crossing the Chasm
Geoffrey Moore
Winning Through Intimidation
Robert Ringer
The One Minute Manager
Ken Blanchard, Spencer Johnson
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
Ryan Holiday
How To Win Friends and Influence People
Dale Carnegie
You Only Have to Be Right Once: The Rise of the Instant Billionaires Behind Spotify, Airbnb, WhatsApp, and 13 Other Amazing Startups
Randall Lane
Meditations: The Philosophy Classic
Marcus Aurelius
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Clayton M. Christensen
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
The Power of Now
Eckhart Tolle
Don't Sweat the Small Stuff
Richard Carlson
Early Bird Gets The Bitcoin (Kids)
Andrew Courey
Never Split the Difference
Chris Voss
Bad Blood: Secrets and Lies in a Silicon Valley Startup
John Carreyrou