Leadership and self deception

The Arbinger Institute

Conversation With God. Multi book series

Neale Donald Walsch

The Outsiders

William N. Thorndike

The Psychology of Money

Morgan Housel

On Strategy

Harvard Business Review


Jeff Hoffman

The Alliance

Reid Hoffman

The Automatic Customer

John Warrillow

The Four Steps to the Epiphany

Steve Blank

The Lean Startup

Eric Ries

Finding the Next Steve Jobs

Nolan Bushnell

Who Not How

Dan Sullivan

Trillion Dollar Coach

Eric Schmidt

I Know What to To, So Why Don’t I Do It?

Nick Hall

The Name of the Rose

Umberto Eco

Buyer Personas

Adele Revella


Nassim Taleb


Carol Dweck

Great By Choice

Jim Collins

The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities

Patrick Lencioni

Tiny Habits

BJ Fogg PhD

Pre-Suasion: Channeling Attention for Change

Robert Cialdini PhD


Liz Wiseman

Radical Candor

Kim Scott

The Five Dysfunctions of a Team

Patrick Lencioni

The Splendid and the Vile

Erik Larson


Isabel Wilkerson

The Color of Law

Richard Rothstein

Art of Happiness

Dalai Lama

No Excuses!

Brian Tracy

Who moved my Cheese

Spencer Johnson

Sacred Hoops

Phil Jackson

The Goal (better on audible)

Eliyahu M. Goldratt

Extreme Ownership

Jocko Willink, Jocko Willink, Leif Babin, Macmillan Audio

Atomic Habits

James Clear

Happiness Advantage

Shawn Achor

The Power of Ambition

Jim Rohn

Man's Search for Meaning

Viktor E. Frankl

7 Habits of Highly Successful People

Stephen R. Covey

5 Love Languages

Gary Chapman

The Seven Principles For Making Marriage Work

John Gottman PhD


Brandon Sanderson

No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

Dan S. Kennedy

Not Fade Away: A Short Life Well Lived

Laurence Shames

E-Myth Revisited

Michael E. Gerber

Purple Cow

Seth Godin

Tipping Point

Malcolm Gladwell

Crossing the Chasm

Geoffrey Moore

Winning Through Intimidation

Robert Ringer

The One Minute Manager

Ken Blanchard, Spencer Johnson

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Ryan Holiday

How To Win Friends and Influence People

Dale Carnegie

You Only Have to Be Right Once: The Rise of the Instant Billionaires Behind Spotify, Airbnb, WhatsApp, and 13 Other Amazing Startups

Randall Lane

Meditations: The Philosophy Classic

Marcus Aurelius

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

Clayton M. Christensen

Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

The Power of Now

Eckhart Tolle

Don't Sweat the Small Stuff

Richard Carlson

Early Bird Gets The Bitcoin (Kids)

Andrew Courey

Never Split the Difference

Chris Voss

Bad Blood: Secrets and Lies in a Silicon Valley Startup

John Carreyrou