Marketing should be one of your organization’s greatest growth assets—not one of its biggest question marks.
In this interactive leadership workshop, Lorrie Thomas introduces a life-lasting marketing success strategy and her proven Five-Factor Marketing FrameworkTM, giving leaders a practical methodology they can immediately take back to their organizations to Audit. Optimize. Prioritize.
Participants will learn how to evaluate marketing effectiveness, identify opportunities, make smarter investment decisions, and better align marketing with business goals. Through practical exercises, peer discussion, and real-world examples, leaders will develop a clearer roadmap for building healthier marketing systems that support sustainable business growth.
Speaker Bio:
Lorrie Thomas is the founder and CEO of Web Marketing Therapy®, a strategic marketing agency she has led for more than 20 years. Known as The Marketing Therapist®, she helps leaders and teams transform how they approach marketing, turning it from a source of stress into one of their organization’s greatest growth assets.
Through her proven Five-Factor Marketing Framework™, Lorrie has helped hundreds of organizations make smarter marketing decisions, strengthen customer relationships, and build sustainable growth. Her practical, no-fluff approach gives leaders the clarity and confidence to audit, optimize, and prioritize their marketing investments.
A nationally recognized speaker and author, Lorrie’s insights have been featured in Forbes, Inc., Entrepreneur,SUCCESS, and Fast Company.
