Revenue Day:

Mastering SalesandMarketing

You’ve spent money on sales and marketing tactics that didn’t deliver. Now, it’s time to learnwhat actually works to generate leads, close deals, and scale revenue. Join us for a full-day, hands-on workshop designed for entrepreneurs who are ready to take control of their sales strategy and build a repeatable growth system.

This full-day Learning Day is a highly interactive workshop led by Josh Sweeney, Founder & CEO of FounderScale, designed to help founders and operators build a repeatable, data-drivenSales & Marketing engine.

Through hands-on exercises and proven frameworks, you’ll learn to:

● Evaluate and optimize your sales + marketing allocation

● Understand and reduce Customer Acquisition Cost (CAC)

● Pinpoint your most reliable lead sources

● Create an actionable Revenue Plan & forecast

● Transition from founder-dependent selling to scalable revenue modelsYou’ll leave with a practical revenue roadmap tailored to your business—so you know exactly what to focus on next to drive predictable growth.

Agenda

8:30 – 9:00 | Registration and Networking with Light Breakfast

9:00 – 9:15 AM | Housekeeping – Connect with peers and set the stage for an impactful day.

9:15 AM – 12:00 PM | Workshop – Financing Revenue Growth – The sales and marketing

numbers nobody tells you about, and how they determine if you will hit your revenue targets.

12:00 – 12:45 PM | Lunch – Network and recharge

12:45 – 4:00 PM | Workshop – Building your Sales and Marketing Plan – We separate the hype

from the results by doing a deep dive into what works and what does for different types of

businesses

4:00 – 5:00 PM | Happy Hour– Build valuable connections with like-minded entrepreneurs

Materials

Having these items prepared for the workshop will ensure optimal value for attendees. However, attendees who do not bring these items will still receive valuable insights.

1. Have the following reports ready for analysis:

● Revenue by month for Oct, Nov, and Dec

● Sales/Marketing expenses by month for Oct, Nov, and Dec

● Number of new customers acquired by month for Oct, Nov, and Dec

● List of customers and your lead source

2. Bring your laptop – during the workshops, you will be working on your business in

real time.

3. Hard copies of the workbook will be available to go along with tomorrow’s workshop

About the Facilitator

Josh Sweeney, Founder & President of FounderScale, helps founder-led

companies scale revenue intentionally and sustainably. Drawing on his

experience building and growing businesses, Josh equips leaders with

practical strategies to align sales and marketing, set measurable revenue

goals, and achieve predictable growth. He is passionate about mentoring

founders and sharing actionable frameworks that drive real results.